I’m very excited to finally be collaborating on the “On My Hanger” look book. (On My Hanger is an online boutique with an edgy and sexy style. very out of the ordinary and for the confident and alluring woman. They have an awesome vision and fusion of the New York and Los Angeles style scene). It’s great to be able to gain the trust of clients and create great stills for their upcoming project. But it’s also a challenge to work with a new team, gain their trust and create great effortlessly looking work.
When you work with a client that is developing a concept it is of utter importance that you are able to communicate efficiently with them and are able to visually translate what they are wanting to portray. Late night conference calls and constant exchanging of ideas are part of the process. It’s not very different from the usual course of work with a local client, but this was totally left to the creative team to create and develop a concept for the client.
It was fun to collaborate with such a talented staff. Photographer Israel Mojica has a very clean and edgy vision, Hair and Makeup Artist Rafy Quiñones had great ideas for the beauty development of the project, Models Josmarie Soto from Krone Models and Lorna Hernandez from G Models were a sight for sore eyes. Both girls were super talented and easy to work with, so it was great to have them on our team. I was able to accessorize and create clean sophisticated looks and they were able to pull them off. I can’t wait to see the final product and hear the feedback of our client.
G Models by Gretchen Capo held their first fashion event at the Centro de Bellas Artes de Guaynabo and it was a total success! Over 80 aspiring models completed seminars and coaching from the talent development part of the agency. They demonstrated their skills with a collective runway of local designers: Lisa Thon, Kelvin Giovannie, Eddie Guerrero, Jaer Cabán, Of Atelier, Ana María Rodríguez, Margarita Alvarez, Bea Rodriguez, Sonia Rivera, Namibia Viera, Jose Raul, Hector Omar, Natalia Figueroa, Lizet Miro, Herman Nadal, Lorena Arvelo y Jackie Tejada.
The event presented diverse talents and divisions of the agency: Children, Plus , High Fashion, Commercial and Men. Everyone had the opportunity to showcase their talents before a panel of fashion insiders that consisted of the the President and Director of San Juan Moda Carlos Bermudez, television personality Jaime Mayol, top model of the agency Yuliana Padilla and representatives of Imagen and IN Puerto Rico Magazine. Hair and makeup were provided by Cristal Garamendi y Rene Limandy.