On my latest editorial, I had the opportunity to work with a creative team that I’ve had the pleasure of working with before for Hola! Puerto Rico Magazine. This time we had the chance to do something much more fashion forward for the producer, director, actress, turned television host Sonia Valentín. We’ve been working together for many years and I must admit that this is the most fun we have had on an editorial shoot.
She is featured on the cover and editorial of local magazine Revista Renacer #62, September-October edition. I can’t wait to see the rest of the editorial, so stay posted for the rest of the shoot.
Editorial: Sonia Valentin: Actriz, Animadora, Productora y Directora
Photography by Angel Negron
Stylist // Aisha Naomi
Hair & Make Up by Epy Joel
Model// Sonia Valentín
Cover wardrobe by Lisa Thon
Editorial wardrobe by David Antonio
Shoes by Frívola
“It was immediately clear to everybody that this was something special,” says Luisa Delgado, the chief executive of Italian eyewear licensing giant Safilo, recalling the time she watched the first pair of Dior’s ‘So Real’ sunglasses come off the production line at Safilo’s specialist plant for metal frames in Longarone, a small town in North East Italy. “All the technicians and the workers gathered around to see it, discussing it. Of course, you could see there was no bridge, a very interesting construction, but the most special thing was that it was wearable.”
Safilo and Christian Dior have produced eyewear together for over 20 years, but the popularity of Dior’s sunglasses brand took a leap forward with the release of the ‘So Real’ range for the Spring/Summer 2014 season. Priced from $400 to $700, the range had eye-catching, millimeters-thick lenses. The uniqueness of the lenses, plus the visual signature of the finely wrought, aviator-shaped frames, notably absent a nose bridge, instantly appealed to the sensibilities of the Instagram generation. Indeed, very few brands’ sunglasses are recognisable by shape alone. Dior’s are.
The coveted runway season on the island has commenced and it did so with the first ever Puerto Rico Fashion In, held at the Sheraton Puerto Rico Hotel and Casino a the convention district. This event had a wide variety of international an local designers presenting there Fall/Winter ’16 proposals. These collections were breathtaking!
I had the opportunity to work at the event and have a more behind the scenes view of the shows and this was a event that you couldn’t miss. A lot of amazing sponsors were involved in making this event a success: Cover Girl, Pantene, Lincoln, Gillette, Rums of Puerto Rico, The Mall of San Juan just to name a few.
Cover Girl and Pantene had these amazing stations were you could get your hair and makeup up done by coveted professionals; this glam squad was available for the general public for touch ups. So your selfie game could stay on point.
During the event you were able to take pictures in diverse photo booths while shopping the latest trends from the designers that were presenting in the event at the Eden Mall. These had mini fashion shows being held, were you could sip on your cocktail, shop and see local up and coming designers present their collections to a very diverse crowd.
The event concluded last night with the final presentation by international Spanish designer Custo Barcelona. He presented a vast variety of colors, which he is well known for. Patent leathers, silks, jackets, knit sweaters and a cool Euro vibe. Lets say that as usual, the designer didn’t disappoint.
Custo Barcelona Runway
For a glimpse of Custo Barcelona’s runway, check out this behind the scenes video.