With a total of 40 presentations and the first ever gala, this commences the Spring/Summer 2016 presentation of San Juan Moda, to be held at El San Juan Resort and Casino from October 2nd to the 10th.
“We will be various spaces deigned to present over 27 different shows. The beginning of the season will be with the celebrated with the first ever fashion gala to be held in honor of 5 trendsetting women of the island. In this event we will also be hold an award show were we will present the most outstanding designers, stylist, artist, models, etc” said Bermúdez.
The opening of the nine-day San Juan Fashion begins with the celebration of the fifteen years year career of designers Michelle and Norein Otero, also known as Ecliptica in the new Gold Room of the Hotel San Juan.
Other designers who will be the International Ballroom are Stella Nolasco, Sonia Rivera, Heriberto Vazquez, Louis Angel Quiñones, Kelvin Giovanni, Miriam Budet, Jaer Caban, Marcos Carrazana, Edzel Giovanni, Sonia Santiago, Lisa Capalli, Jose Raul, Ruben Dario, Lisa Thon, Eddie Guerrero among others.
I’m very excited to finally be collaborating on the “On My Hanger” look book. (On My Hanger is an online boutique with an edgy and sexy style. very out of the ordinary and for the confident and alluring woman. They have an awesome vision and fusion of the New York and Los Angeles style scene). It’s great to be able to gain the trust of clients and create great stills for their upcoming project. But it’s also a challenge to work with a new team, gain their trust and create great effortlessly looking work.
When you work with a client that is developing a concept it is of utter importance that you are able to communicate efficiently with them and are able to visually translate what they are wanting to portray. Late night conference calls and constant exchanging of ideas are part of the process. It’s not very different from the usual course of work with a local client, but this was totally left to the creative team to create and develop a concept for the client.
It was fun to collaborate with such a talented staff. Photographer Israel Mojica has a very clean and edgy vision, Hair and Makeup Artist Rafy Quiñones had great ideas for the beauty development of the project, Models Josmarie Soto from Krone Models and Lorna Hernandez from G Models were a sight for sore eyes. Both girls were super talented and easy to work with, so it was great to have them on our team. I was able to accessorize and create clean sophisticated looks and they were able to pull them off. I can’t wait to see the final product and hear the feedback of our client.